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Keystone RV Sets February Retail Sales Record

Keystone “lives, eats and breathes” the customer on a daily basis and to this end, each of its product teams works independently and maintains input into the design and manufacturing of each RV all along the process. “We heavily involve our retail customer in our design process,” says Jim Mac, communications manager of Keystone RV. “

We clearly believe it is the backbone of our company. The customer is our boss.” Another key to Keystone’s success is it is solely focused on fifth wheels and travel trailers, nothing else. “Many companies build everything from pop-ups to diesels but we focus on fifth wheels and trailers only,” says Mac. “We allow our product managers autonomy to design what the customer wants. The product manager is closest to the customer and knows best what the customer wants. This model has been very successful for us,” continues Mac, “and has allowed us to grow from a start up in 1996 to the largest producer of travel trailers and fifth wheels in the world.”

Understanding how RV manufacturers compare to each other is the first step in deciding which models to consider. If you learned that a particular RV manufacturer has poor customer service or builds below average products would you purchase a RV unit from that company? Probably not!

Keystone RV is a subsidiary of Thor Industries Inc. Keystone RV is in a kind of economic environment that plays into its hands as a high-volume, efficient manufacturer that can price and position products to "widen the gap on our competitors" at a time when some U.S. dealers are consolidating their product offerings.


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