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Winnebago Recreational Vehicles

Winnebago Industries is one of the oldest and most well-known names in the recreational vehicle industry. The company, headquartered in Forest City, Iowa manufactures motorhomes and self-contained RVs for leisure and outdoor recreational use. The company was started in 1958 when John K. Hanson and other local businessmen convinced a California company to open a travel trailer factory in the then economically depressed rural area of Forest City. Soon after, the factory was purchased by five Forest City residents and Hanson became its president. The name Winnebago Industries came into use in 1960.

At that time, the company was primarily manufacturing travel trailers and furniture and accessories for these trailers.

By constantly updating, they developed innovative products such as a wall construction process called Thermo-Panel® that provides a strong, lightweight, insulated sidewall. This is still a Winnebago Industries exclusive.

In 1966, Winnebago Industries built its first motorhome. It was a 19-foot model that had everything a family needed for cross-country adventure. Through use of the assembly line and other manufacturing innovations in the motorhome industry, Winnebago Industries could produce a motorhome that sold for half the price of competitors’ models.

The company’s growth continued through the 1970s and 1980s and in 1986 was the first RV manufacturer to celebrate 20 years of production and to hit the 200,000 motorhomes produced mark. Today Winnebago Industries operates the largest RV production facility in the world and makes the majority of its parts and accessories itself, increasing their availability. As they say on the website, “Dies and molds are kept on hand. So, if you need a holding tank 10 years from now, you can get one. The tank was made by us, not by someone else who has long since gone out of business or shifted production.”

Winnebago also prides itself on its rigorous testing. A state-of-the-art, 40,000-square-foot testing facility was completed in 1989. The computerized road simulator (nicknamed "The Shaker") and the half-mile test track can simulate the effects of years of normal driving in just a few days. Components are checked under hot, cold, wet and dry conditions and every Winnebago Industries motorhome goes through a high-pressure water tunnel and is checked for leaks before shipping.

Winnebago Industries products sell strongest in the warm weather regions of the United States, the southwest and the southeast. Fleetwood Enterprises, Monaco Coach and Thor Industries are its closest competitors. According to Public Relations Specialist Kelli Harms, “Winnebago Industries manufacturers Class A, B and C motor homes under the Winnebago, Itasca and ERA brand names.  Not only are our products top-notch and quality built, we also have the most recognized name in the industry – all of these things set us apart from our competitors,” she says.

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