“We are known for three things – quality, safety and drivability,” says Phil Overby, Vice President of Sales and Marketing. “We have two inch steel roll bars throughout our coaches, the insides are built with real wood, not pressed woods and we have an all fiberglass body with a lifetime warranty on the fiberglass. Our shape is different and we have won awards for drivability. Our design is unique and our company is unique.”
These are the factors that set Born Free apart from its competitors Coachhouse, Dynacorp and Lazy Daze. Also, it has a unique customer base. Building and selling only 250 coaches a year, the clientele clearly knows what it wants. They have done their homework and want the specialty niche that is Born Free. “Our pricing starts at $75,000-$150,000. Most people who are looking at lower end coaches are paying $25,000. We get more high-end Rvers,” says Overby.
“Typically our customers have done their research and know what they want. They’ve talked to other Born Free customers and know what we have to offer them. They come in and say, ‘If it drives as well as I’ve heard it does, I’ll buy it’.”
Questions like the ones below are covered in our RV Comparison Guides:
|
Which manufacturers are rated best? |
|
What are the top selling brands in each category? |
|
Should I buy a new or used RV? |
|
How do I determine the overall quality of construction? |
|
What is the depreciation factor when buying new? |
|
How do I know if I am getting a good deal? |
|
Should I trade in my old RV or sell it? |
|
How do I select the right RV dealer for me? |
